Naples consistently appears on best-places-to-live and best-places-to-retire lists, and for good reason. It’s a sunny Florida city that’s thriving, and one of the fastest-growing metro areas according to the U.S. Census.[i] Naples boasts an enviable lifestyle, with world-class beaches and a famously happy population—coming in first place on the Gallup Well-Being Index.[ii] Naples is also one of the hottest real estate markets in the nation. In the past ten years, the annual real estate appreciation rate has amounted to 6.45%, according to NeighborhoodScout. This puts Naples in the top 10% nationally for real estate appreciation.[iii] Mashadvisor ranks Naples as the second-best market in the U.S.—and the best Florida market—for multifamily investment in 2021.[iv]


The #1 Destination for Retirees

According to SmartAsset list of best places to retire, Naples is ranked #1, based on factors that include tax burden, access to top-ranked health care, and the prevalence of retirement communities, recreation, and other seniors. Naples is such a popular retirement community that fully half of its population are seniors.[v] Naples is also top ranked on the Niche list of Best Places to Retire in Collier County, which calculates the number of newcomer retirees that moved into the area in the past year, the average sunny days per year, cost of living, crime and safety grade, plus access to restaurants, healthcare, golf courses, libraries and recreational activities.[vi]


Business-friendly and Diverse Economy

Naples is in Collier County, which has one of the lowest property tax rates in the state and, on a per capita basis, is home to more Fortune 500 CEOs with successful business experience than any other community in the nation.[vii] Forbes has listed Naples as one of the best places for business and careers.[viii] The county’s population is 386,161, and it’s expected to grow by 7.1% by 2024.[ix]

With an ever-expanding range of professional sectors, Collier County is continually redefining itself. Real estate and tourism are the largest industry clusters, and the region’s targeted industries are helping to diversify the region’s economy. These include clean energy, manufacturing, life sciences, defense, aviation & aerospace, information technology and financial services.[x]


Corporate Headquarters Fuel Employment Growth

NCH Healthcare System, a world-class leader in healthcare, has over 7,000 employees and is headquartered in Naples, as is Arthex, a global medical device company, with over 2,500 employees.[xi] There is more commercial development in the works, including an inpatient hospital by Encompass Health, an Amazon last-mile distribution center, and a multimillion-dollar logistics, distribution and warehouse center by Uline.[xii]


Naples Multifamily Market Remains Strong

Despite COVID-19’s impact on Southwest Florida’s economy, there are bright signs in the multifamily market for Naples and Collier County. Collier County has 2,119 new units under construction; multifamily fourth-quarter sales are up over the past quarter; and unemployment in the region has decreased to 6.7%, down from 9.7% the prior quarter. [xiii] Large apartment complexes or high-rise apartments are the single most common housing type in Naples, and 40% of the households in Naples, FL are renter-occupied.[xiv] According to RentCafé, the average rent for an apartment in Naples is $1,549, a 3% increase over the previous year, when the average rent was $1,505.[xv] Compared to other markets throughout Florida, Naples was one of only three metro areas to post a year-over-year increase in rents.


The Opportunity

Lloyd Jones, LLC has extensive experience as an investor, owner, and manager in the Florida multifamily and senior housing markets. We have worked with investors to find the right multifamily and senior living assets that generate the best possible returns for the past four decades, through numerous economic cycles. If you are looking to capitalize on multifamily opportunities in the Naples market, please let us know. To learn more, visit


















The Jacksonville region is one of the most attractive MSAs in the country for multifamily development and investment. Its strong population and employment growth, plus rising income levels continue to drive demand. In fact, 2019 marked the fourth consecutive year that multifamily investment sales crossed the billion-dollar mark in the Jacksonville market. [i] And according to CBRE’s 2021 Market Outlook, Jacksonville is one of the Southeast metro areas that has responded the best to the economic challenges caused by COVID-19 and is consequently well-positioned for solid performance in 2021.[ii]

Attractive Lifestyle Drives Growth

Jacksonville is North Florida’s largest MSA with a population of 1.5 million and is the sixth-fastest-growing MSA in the country.[iii] From 2013 to 2018, Jacksonville’s population grew by over 10%, far outpacing the national average of 3.5%.[iv] According to Colliers International, the primary growth driver is in-migration, fueled by the region’s relative affordability, strong demographics, skilled labor pool, high quality of life, and the state’s business/tax-friendly attitude. EMSI, a labor market analytics firm, ranked Jacksonville as the #1 city for talent acquisitions last year, and Forbes named Jacksonville as the #2 best city for young professionals.[v]

It’s Where the Jobs Are

Bordering the Florida/Georgia line, the Jacksonville region is central to the booming Southeast, and naturally positioned for growth. According to the Jacksonville region’s economic development agency, one in every six jobs is in the health and sciences sector. The region’s healthcare landscape includes Mayo Clinic, a Baptist MD Anderson Cancer Center, the University of Florida Proton Therapy Institute, and cutting-edge medical companies including Medtronic, McKesson, Availity, and Forcura.

In addition to healthcare, job growth is found in manufacturing, logistics, financial services, and technology. Jacksonville is now home to over eighty national/divisional headquarters, three Fortune 500, and five Fortune 1000 companies.

Strong Multifamily Market

Colliers International reported that the Jacksonville multifamily market continued its strong record of growth in the final months of 2019—with Q4 marking the 19th consecutive quarter that overall multifamily occupancy remained above 94%.[vi] And Mashvisor, in its review of top Florida multifamily markets, ranked Jacksonville #4, with a multifamily cap rate of 2.0%. [vii]

Resilient Multifamily Market

According to YardiMatrix, the Jacksonville metro area ranks #3 in terms of investment activity, with 11 deals closed in the first four months of 2020 for a total of $349 million, up 50 percent from the same time last year.[viii] By year’s end, developers are projected to deliver more than 3,000 units in Jacksonville, but that will depend on the overall impact that the pandemic has on construction activity. Early indications are that the region’s construction sector remains strong, with Jacksonville being the only MSA in Florida to show a rise in construction employment between March and April, the height of the pandemic shutdown.[ix] CBRE, which cited Jacksonville as one of the best opportunities for achieving expected revenues and seeing solid market performance in 2021, also noted that multifamily has weathered the 2020 recession better than most property sectors and is looking at a quicker rebound next year. [x]

The Opportunity

Lloyd Jones, LLC has extensive experience as an investor, owner, and manager in the Jacksonville multifamily market. We have worked with investors to find the right multifamily property to generate the best possible returns for four decades, through numerous economic cycles. If you are looking to capitalize on multifamily opportunities in the Jacksonville market, please let us know. To learn more, visit











The Westcott Apartments in Tallahassee (Credit

Lloyd Jones Capital, a Miami-based private equity firm, acquired a recently renovated apartment complex in Tallahassee for $57.8 million.

Lloyd Jones’ per-unit cost was about $120,000 for the 444-unit complex at 3909 Reserve Drive in Tallahassee, located five miles from the Capitol Building.

The rental complex, called The Westcott Apartments, was built in two phases, 300 units in 2000 and 144 in 2005.

It is the second apartment property in Tallahassee that Lloyd Jones has acquired. The Miami firm also owns Jackson Square Apartments, located six miles from The Westcott Apartments.

The Westcott has one-, two-  and three-bedroom units, and its amenities include two swimming pools, two gyms, playgrounds and tennis courts.

Lloyd Jones specializes in investments in rental housing and senior housing– Mike Seemuth
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Lloyd Jones Capital, a private equity firm based in Miami, acquired Westcott Apartments for $57.8 million.Lloyd Jones Capital website.

Miami-based private equity firm Lloyd Jones Capital purchased Westcott Apartments near Tom Brown Park for $57.8 million.
Built in 2000 off Conner Boulevard, the apartment complex has 444 units ranging from one to three bedrooms. It also features two pools, tennis courts and two fully-equipped gyms.

This marks the company’s second acquisition in Tallahassee following the purchase of Jackson Square Apartments.

Lloyd Jones Capital specializes in multi-family and senior housing properties in growth markets throughout Florida and the Southeast.
Contact TaMaryn Waters at or follow @TaMarynWaters on Twitter. 

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MIAMI – Lloyd Jones, a multifamily real estate investment firm has purchased the Anatole Apartment Homes in Daytona Beach.  The 208- unit apartment community enjoys a central location at 1690 Dunn Avenue, near retail shopping and dining, and minutes to the beach.

The investment strategy is a light value-add program: upgrading units and creating expanded outdoor entertaining opportunities.  Says Chris Finlay, chairman of Lloyd Jones, “It is always fun to provide new and improved amenities for our residents. I know they will love the results.  And our investors will love the steady income and capital appreciation this property will provide.”

This is the firm’s third community in Daytona, after the Granite at Porpoise Bay and The Meetinghouse at Daytona Beach, a 55+ senior living complex.  Says Finlay, “We’ve been in Daytona for ten years now. It’s a fabulous market.  Our properties perform exceedingly well, and we are thrilled to continue to expand our presence here.”

As an owner/operator, Lloyd Jones manages its own properties with its long-established operations team, formerly called Finlay Management.

About Lloyd Jones
Lloyd Jones is a private-equity real estate firm that specializes in the multifamily and senior housing sectors. Building on thirty-eight years real estate industry, the firm acquires, manages, and develops multifamily real estate in growth markets throughout Florida, Texas, and the Southeast. Its investors include institutional partners, private investors, and its own principals.

Deerwood Park apartments in Jacksonville

A Miami firm acquired a 15-year-old apartment complex in Jacksonville for $40.8 million, the Jacksonville Times-Union newspaper.

Lloyd Jones Capital, a Miami-based rental property investment firm, acquired the 282-unit Deerwood Park complex for about $145,000 per apartment.

A spokeswoman for Lloyd Jones Capital told the Times-Union that the firm plans to remodel the clubhouse at Deerwood Park and upgrade apartment interiors.

Lloyd Jones owns to other Jacksonville-area apartment complexes called The Meeting House at Collins Cove and Laurel Pointe.
In a press release, Lloyd Jones said its latest apartment-complex acquisition in the Jacksonville area is located in the Deerwood Office Park, which has 5.2 million square feet of office space and houses some of area’s largest employers.

Lloyd Jones also said in the release that its acquisition of the Deerwood Park apartment complex brought to nearly 5,000 the number of apartment units the firm owns. [Jacksonville Times-Union]  — Mike Seemuth
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Lloyd Jones Capital has acquired Seabrook, Texas-based Regatta Bay Apartments. The seller was FRBH Regatta Bay LLC. No financial terms were disclosed. Finlay Management, the operations group at Lloyd Jones Capital, will serve as the property manager.


MIAMI, Fla. – Lloyd Jones Capital, a Miami-based multifamily investment firm, has purchased the Regatta Bay Apartments from FRBH Regatta Bay, LLC. The property is located at 2555 Repsdorph Road in Seabrook, Texas, 30 minutes southeast of Houston. The acquisition adds 240 units to the Lloyd Jones portfolio of approximately 4,000 units spread over Texas, Florida, and the Southeast.

Says Chris Finlay, chairman/CEO of Lloyd Jones Capital, “This is a well-maintained, core-plus property that we intend to hold for several years. We expect it to provide a steady, long-term cash flow for our investors.”

Built in 2003, the property offers one-, two-, and three-bedroom apartments; garages; and a modern, updated clubhouse. Lloyd Jones Capital will implement a light value-add program to further upgrade the units. Finlay adds, “Our local teams scour Texas and the Southeast for investment properties. They are hard to find in this economy, but we’ve got another good one here.”
According to Finlay, property management will be handled by Finlay Management, the operations group at Lloyd Jones Capital. Finlay Management is an Accredited Management Organization (AMO®) as designated by the Institute of Real Estate Management (IREM®) and has a 30-year history in the industry.

About Lloyd Jones Capital

Lloyd Jones Capital is a private-equity real estate firm that specializes in the multifamily sector. With 37 years of experience in the real estate industry, the firm acquires, improves, and operates multifamily real estate in growth markets throughout Texas, Florida, and the Southeast.
Lloyd Jones Capital provides a fully integrated investment/operations platform. Its property management arm partners with the investment team to provide local expertise in each of its markets.
Headquartered in Miami, the firm has offices throughout Texas, Florida, and the Southeast, plus New York City. The firm’s investors include institutional partners, private investors, and its own principals.

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By: – Associate Managing Editor, Orlando Business Journal

Three Orlando apartment complexes — including one that just debuted in late 2014 — sold to investors from the nation’s East and West coasts.

An affiliate of Irvine, Calif.-based real estate investment firm Passco Cos. LLC spent nearly $55 million to buy one of Central Florida’s first new transit-oriented developments, The Ivy Residences at Health Village, Orange County records showed.

The apartment community near the Florida Hospital SunRail commuter rail stop was developed by Orlando-based Ustler Development Inc. and Atlanta-based Wood Partners and the 248 units were the first phase of the project, as previously reported by Orlando Business Journal.

Additionally, the price per unit paid for this property was a record in the region during this real estate cycle.

“Nowhere are we seeing more progressive and innovative development than in Orlando,” said Colin Gillis, Passco vice president of acquisitions in the Southeast, in a prepared statement. “The city of Orlando recently invested nearly $8 billion in infrastructure and transportation projects, inclusive of the SunRail commuter line and an expansion of [Interstate 4]. The Ivy’s location in close proximity to these major transit systems will drive demand for the property, providing an opportunity to deliver stabilized yields to our investors.”

Meanwhile, Miami-based Lloyd Jones Capital LLC’s related entities paid a combined $24.6 million to buy two older complexes near Orlando International Airport in two separate transactions.

Stephen Selby, director of investments in Florida and South Carolina, told OBJ these are the firm’s first two Orlando-area properties and it was an attractive opportunity because of all the construction activity happening nearby at the airport, hospitals and college campuses.

Lloyd Jones Capital is on the lookout for more complexes like these, but so are plenty of other apartment investors.

“It’s hard to find properties at a reasonable price because a lot of people are looking at Orlando,” Selby said. “As properties come up for sale, these ones were ones that would work for us because of location of the product. We looked at a few others in this area but people are pretty aggressive on prices.”

Apartment properties, both old and new, continue to attract investors to the Orlando area, as strong fundamentals and a still growing population make for a solid return on investment potential.

Here are more details on the three sales:

  • Passco Ivy DST shelled out a whopping $221,658 per unit to buy the 248-unit Ivy Residences at Health Village complex at 2650 Dade Ave. near Florida Hospital from Ivy Apartments LLC, county records showed. Shelton Granade of CBRE Inc. represented both the seller in the deal, while Chris Black of KeyBank Real Estate Capital’s commercial mortgage group arranged acquisition financing for Passco through Fannie Mae. Wood Partners will continue to manage the property.
  • Lloyd Jones Capital’s Pendleton Park LLC paid $18.6 million, or $88,490 per unit, for the 210-unit Pendleton Park Apartment Villas on Curry Ford Road east of South Semoran Boulevard in Orlando from Florida Pendelton LP, an entity related to West Springfield, Mass.-based Aspen Square Management Inc. The sale closed on April 26.
  • Lloyd Jones Capital’s Carlyle Court LLC on April 28 spent $6 million, or $60,173 per unit, for the 100-unit Carlyle Court apartments just across Curry Ford Road from Pendelton Park also from Florida Pendelton. The firm’s affiliate company, Ponte Vedra Beach-based Finlay Management Inc., will handle property management at both apartment complexes.

Come back to for more.

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