Decentralized Approach
At the same time, the national leadership brings together years of experience and industry-leading ideas to solve whatever challenges may arise and to develop creative new ideas for going forward.
Our services are constantly being enriched and updated due to the entrepreneurial spirit within AVIVA. With our data-driven approach plus years of operational experience, we are well positioned to discover and implement innovative, breakthrough ideas to improve services – and asset performance.
We approach day-to-day operations equipped with decades of experience and proven programs and procedures.
We know how to operate senior communities competently and efficiently – and we do it with compassion and care.
Our national director of health and wellness oversees our healthcare strategies, implementing corporate programs and monitoring healthcare delivery throughout the AVIVA communities.
Our mission is to provide the highest level of care, which includes socialization and activities programs designed and implemented by our national activities director.
Our national director of culinary services creates healthful and attractive menus and trains the local chefs on the importance of “country club” presentation and service. Each executive chef is careful to consider resident preferences in the implementation of the menus.
Each community receives technology upgrades to enhance resident safety and internal and external communications capabilities. The latest technology also facilitates efficient healthcare delivery.
We follow emerging technology always considering ways to apply it to our communities.
As a subsidiary of Lloyd Jones, AVIVA enjoys the full resources of the firm, including a professional team to oversee capital expenditures and renovations, including major construction projects.
We take recruiting and training very seriously. Our employees are the heart, soul – and face – of AVIVA. With a chief talent officer, a corporate recruiter, an HR specialist and on-site recruiters, we proactively recruit talent that understands the seriousness of the position and has a true heart for seniors.
We offer institutional-quality accounting and reporting by CPAs. Our sophisticated Yardi software integrates every aspect of senior-housing management.
From social media, to email and direct mail marketing, to events, our creative marketing team develops engaging multi-channel campaigns to attract and retain residents, lease-up new construction, and maintain a positive reviews.
Our managed properties benefit from individual, local marketing as well as the national AVIVA brand recognition.
Starting a year before opening, our 300-point critical path guides us through a multi-channel marketing campaign in order to stabilize the community per underwriting expectations.
Because most of our acquisitions are underperforming at closing, we have developed campaigns – capex, marketing, and operational – to bring our communities up to, and exceed, market standards.
To mitigate dips in occupancy we maintain close support with our communities and focus on key sales and marketing fundamentals. It is important to maintain an agile approach in order to adjust strategy as necessary. Further, our At-Risk Review process with the utilization of clinical pathway algorithms remains a part of our quality-assurance process.
A thorough review of the market and competing properties may show that an asset needs operational modifications in services or levels of care. By recognizing these competitive discrepancies, we are able to make adjustments and reposition the property to maximize its potential within the market.